A Note About My Wife: Why Tyna’s Drive is So Inspirational
I truly believe that a key reason our business is so successful is due to my wife’s drive to make her vision come to life. Opening The Diamond Galleria was Tyna Wheat's dream. Since we started our business just 4 years ago, it’s amazing to see how far we have come. Tyna has been in the jewelry industry for over 30 years, so when it comes to quality, top designers and the latest styles, she knows her stuff--trust me. She currently serves on the Board of Directors, Merchandising & Marketing Committee and Operations Committee for Leading Jewelers Guild and is a very active member for the Continental Buying Group (CBG). Both of these organizations are prestigious jewelry groups, specializing in monitoring cutting edge trends in the industry. Tyna knows what our customers are looking for, and she will search diligently until she finds just the right pieces, at the right quality and price. We value each and every one of our customers, but Tyna draws the most inspiration from our engagement customers. Selecting that perfect engagement ring can be a challenge and sometimes brings stress, but at The Diamond Galleria, Tyna has always envisioned it as a laid-back, stress-free purchase that’s made with your heart as your guide. She tells our team - including me, “It’s our job to guide them through the ring buying process, and ask them the right questions to make sure shopping for an engagement ring is an experience they will always remember.” And she knows what to ask to make each of our engagement customers feel comfortable, whether they know exactly what they want or if they have no clue. She knows how to make the process easy, so our customers can breathe easy and enjoy their shopping experience. Along with her passion to create a memorable shopping experience for our customers, she works her tush off. And it's not for the money or fame--It's for her love of the business and her love of our team and their success as well. She has managed to create reputable name for herself and our business, not only locally, but across the country and within the largest jewelry associations. The relationships and respect Tyna has developed within the jewelry industry provides us with the opportunity to offer some of the most respected designers and diamonds at incredible prices. Tyna’s hard work and dedication has helped us to create a business model that allows us to make a difference in the community we love so much and establish a strong base of customers--all because of her vision for the perfect customer shopping experience and extending unmatchable value. Tyna, I think we both agree that our son Nate is the most incredible thing that's happened to us; however, watching you build the business we have both grown to love so much has been nothing short of amazing as well. For those who don’t know my wife as well, this woman works harder than anyone I know. She would rather be in the store just about anywhere else. Her tenacity is incredible. Finally, honey, thank you for 29 years with me. You have no idea how proud I am of you as a person and for your ability to implement a vision for the store and turn it into the successful business it is in just 4 short years. I love you.