Hi. This is Bert. Can we speak man-to-man? I talk to people all the time about engagement ring purchases. And I see a lot of anxious men. I’d like to help you with that. But first, let’s look at why this can be such a loaded decision. More than a ring To the woman you love, this is not like other jewelry. To her, the ring says, “Look! He loves me. He loves me this much.” It may sound silly, but we all want to feel loved, and your ring will be an expression of that love. So, this specific decision can be a tricky emotional minefield for all involved. Feeling anxious? I get it. But no worries! With a little research, you’ll find the perfect engagement ring that won't break the bank. Do It Right, On Your Terms At The Diamond Galleria, we feel that whatever your budget, you should strive to buy the ring that’s best for the two of you. Afterward, you should feel conviction that you’ve gotten incredible value and that she’s going to love it. Begin by Learning Educate yourself on the 4Cs. They are Cut, Color, Clarity and Carat. You’ll find all sorts of online resources to help you. Browse our site, or I also suggest the Gemological Institute of America (GIA)® as an objective, third-party resource. But keep in mind, you can't buy a diamond like a car. The window sticker on the car is not the same as the certification of the diamond. Certification is subjective. It is an opinion of that specific certifier's beliefs in the quality of that diamond. You can't compare certification to certification. You must see the diamonds side by side. That is the step that cannot be missed when comparing diamonds. When you come into our store, we’ll be happy to show you the difference side by side. But we won’t push you to buy the most expensive or what we feel is the best. We’ll give you the facts, but we want you to buy the diamond ring that you like best. The ring that has her name all over it. Stay within Your Budget It’s important to us that you work within your budget. What’s right for you will probably be different than what’s right for the next man. Keep in mind that many who purchase a ring opt for financing, and at The Diamond Galleria we have the best financing options available to you. You may discuss this purchase with trusted friends, but unless they know your financial situation, weigh their advice carefully. Don’t be swayed to spend outside you comfort. With those parameters—budget, cut, color, clarity and carat, I promise you that our team will help you select the perfect engagement ring that won't break the bank, with a great experience. Again, focus on getting the best diamond, for the best possible price, squarely within your comfort zone. If you’d like to continue this conversation, come by the store. Together, we’ll find the perfect ring for your bride-to-be. Bert Wheat is co-owner, alongside his wife Tyna, of The Diamond Galleria.
Finding the Perfect Engagement Ring that Won't Break the Bank
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