Bert & Tyna Wheat, Our Love Story, Business Model & Keeping It Local
We love stories of how our jewelry store customers met. It's time we share our own. "We take pride in being active in our community and truly connecting with those in the tri-state area. In fact, our love for the community, as well as the love my husband and I have for one another, has shaped our business model and made The Diamond Galleria what it is today." - Tyna
Our Love For One Another Shaped Our Business
Each couple’s love story is unique and special, and it’s no different for Bert and I. Our love story started after first meeting in Terre Haute. Bert said it was love at first sight for him, but believes I took some convincing. We met quite often in Evansville for lunch, and on our 4th date I asked Bert why he was always in Evansville. He laughed and said, “To take you to lunch of course.”
From then on our love has flowed into a 29 year marriage, parenthood and the business we built together as jewelers. Aside from working on the business together, we enjoy traveling, shopping for furniture, trying new restaurants and spending time with our friends and family.
If we had to pick our favorite thing to do together, though, it would be spending time with our son, Nate, who is now living in Washington DC. We don't love the distance between us, but he loves the city and we couldn't be more proud of him.
If you know us, you know we are different in many ways. My primary role in the business is working with manufacturers and designers to select the merchandise for our store and collaborating with our advertising team. Bert's role is training our design specialists to make sure they know everything there is to know about each product line that we carry in our store. And he has an equally large role of working with nonprofits to ensure ourcharitable donations make the biggest impact. I’d like to think we are the perfect complement to one another, which helps make our business so successful.