Whether it’s a couple coming in to look at rings together or a man looking to surprise his soon-to-be-bride with the ring of her dreams… We always always get the same question from Evansville engagement ring shopping couples: “What is the difference between diamonds, and what kind should I buy?”
The decision is not always an easy one. We like to spend time educating our customers on the variety of options and diamonds we offer, and the Fire & Ice Diamond often is a winner. So, let’s take a look at why the Fire & Ice Diamond continues to be one of our favorites and the favorite of hundreds of thousands around the world.
Research Makes Perfect
When you decide on a Fire & Ice Diamond, you get a diamond that’s excellence is backed with extensive research conducted by the best in the world: the Gemological Institute of America (GIA) and the American Gem Society (AGS). They conduct hours of research on each diamond, including the behavior of light in each expertly cut diamond. And each time they complete research, they add to their knowledge of the science of light return. This helps their experts to cut each Fire & Ice Diamond to precise angles and proportions, maximizing the sparkle emitted from each gem.
The result–a bigger, brighter and whiter diamond, reaching the highest standards for cut, proportions, symmetry and light return, even compared to other Excellent and Ideal cuts. Plus, each specific Fire & Ice Diamond is inscribed with the GIA, AGS or Forevermark certificate number and may also be personalized with your own unique inscription as well. How cool!
Diamond Precision, Cut & Consistency
Getting the cut right on a diamond is a science–it’s anything but easy. Many diamonds are spread too shallow or cut too deep to retain weight, but a Fire & Ice Diamond is cut to precise angles and proportions, creating a one-of-a-kind sparkle that’s exuded from the top. In fact, each of these diamonds are cut to an even more narrow standard provided by “GIA Excellent” and “AGS Ideal” cut diamonds.
The light reflected from such a cut creates their trademarked display of light refraction, combining “Brilliance” (white light), “Fire” (a rainbow of colors) and “Scintillation” (sparkling flashes). To give them even more of an edge, a Fire & Ice Diamond will appear even bigger than most other “GIA Excellent” and “AGS Ideal” cut diamonds.
Finally… we have the Fire & Ice light capture–or, that undeniable sparkle you see emitting from a diamond. The Fire & Ice Diamond ideal cut proportions bring in light from all directions and reflect it through the top, creating their trademarked Brilliance, Fire and Scintillation. This unique practice makes the Fire & Ice Diamond appear one or two color grades better than its actual GIA color classification, making it more affordable!
Very simply put… When you get a Fire & Ice Diamond you’re getting a bigger, brighter and whiter diamond – one that’s sure to be a show stopper and attract every eye in the room. Come see the true beauty of these diamonds in Evansville at our Biggest Bridal Event of the Year on October 12 & 13!